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Your Bankroll May Dictates Your Web Business Strategy
Posted: admin on Jan 11 | Site Monetizing Info
Planning to get into the internet marketing business? The web can be the ideal place to make a living with no up front investment, but it may be one long haul. Two contrasting money making strategies that both rely on the 75%? of internet shopping starting with a search engine are:
1) Labor intensive, slow growing search engine optimized web site development.
2) Simple affiliate product sales pages driven by pay per click traffic.
The first case relies on developing popular, high ranking web sites that include soft sell advertisements. Developing a site that ranks highly with the search engines as measured by original content volume and incoming link quantity/quality is key.
The second case utilizes the paid advertisement that appear on the “sponsored” right edge of a search results page to drive targeted buyers to a focused preliminary hard sell page, steering the visitor to an internet store offering an affiliate sales percentage for advertiser generated traffic. Depending on paid advertising cost and affiliate payoff delays, one may have to float 2x to 10x the desired monthly income.The great thing about paid advertising being to start small, then going big by pouring in more advertising money when a campaign is found to be a winner.
Google search PPC Adwords are the gold standard for paid advertising, though lower cost advertising, including ads that appear on sites like case 1 above can be used to increase traffic and improve margins. One should expect to lose some money when first running test advertising campaigns, or when the window of change, new competition, bankrupt affiliates, etc. hit.
Low Budget Affiliate Marketing A program with limited operating capitol may rely on organic search traffic to act as it’s engine.
Patience and persistence are essential for building a successful site. Getting free advertising (and search engine gravity) can be a tedious process while generating new content day in and day out, you have to gradually develop a good reputation in forums and social networks, inserting links to your site after having contributed several worthwhile productive contributions to te community. |
Well Funded Marketing program An online marketing career will be accelerated by an infusion of capitol. Pay per click affiliate marketing The classic model taught in hundreds of eBooks: Buy adwords ads to sell products your affiliated with. Gone are the days when anyone with half a sense for writing could make a living just writing 8 word ads sending buyers directly to the you affiliates. Buying and selling advertisement can be a winning or losing proposition, it must be approached in a serious business like manner. A successful PPC Marketing business is any that, after a refinement period begins to make a profit. An example may return 125% of the PPC investment after a 60 day customer return hold period. If you needed to make $10k a month, you may have to float $100k The Google adwords landing page quality criteria appears to actually carry over to the site quality. Buying a preexisting site focused on your area of interest, that has been around for a while may help to lower your adwords cost as well as bringing in some organic traffic. Web Site Development Hire talent, rather than learning all the various skills on your own. Learn enough to enable you to manage the talent.
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