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High-end Training for the Well Funded Career Change
Posted: admin on Aug 18 | Educational Material Review, PPC Adwords
Those with big money making dreams, and funding to back them up can purchase training from recognized internet millionaire gurus. The cost can range from $500 for a canned training package to $10,000 and more for private consulting sessions.
There seems to be an “old Boys Club” of elite internet marketing Gurus who got in the game early, the names John Reese, Frank Kern, Eben Pagan, Perry Marshall, Yanik Silver and Brad Anthony Jenkins-Fallon come to mind. Through joint ventures and mutual promotion they have maintained a mystique surrounding their secret guruish knowledge for which they can charge a premium fee. You have to wonder, if they were not teaching moneymaking, but rather how make recreational web sites. It’s been suggested in some of the discussion forums that one can learn enough to succeed with a book or 2 along with some time spent in online marketing forums.
One good source of internet business information, including a dizzying library of instructional material is Stompernet. Their membership fee is, I believe $800/mo with additional conferences and coaching programs available at a higher price. Good news about StomperNet: their Stomper 999 promotion offers a membership for $199/mo that includes access to their library of 1400 training videos. A couple of their newest products are excluded (SMARTS and Formula 5) and you can bet there are plenty of seminar/coaching opportunities. Check the offer when I checked it out about 10 days after the announcement one could still access 121 sample files from their library and the complete Stomp The Net II package for FREE some of the free files were 1 hour seminars promoting the stomper culture and describing the new tools added to the stomper package. Try the Stomper 999 link here.
Endorsement videos and conference videos I have suggest a large component of their clientele are online store/service operators. Established businesses might easily justify the membership cost, if it yields just a 1 or 2 percent profit improvement. Stompernet has a stunning library of instructional material available as well as a growing faculty of recognized experts. Low budget beginners in need of a well rounded education in the basics can find membership training sites in the $50/month range that might be a worthwhile investment.
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While developing a web site business that naturally attracts traffic can be a slow, gradual building process, the get rich quick business most often taught is Pay Per Click driven Cost Per Action Affiliate Marketing; PPC-CPA. This business, particularly as taught by the immediately following course has the feel of stock trading with large amounts of money floated in the advertising buy and sell process. Three different courses all teaching the various skills and tricks involved in the PPC-CPA game are described below. |
One program created by a pair of non guru behind the scenes guys, that recently received some attention is the Arbitrage Conspiracy. Citing examples of 6 and 7 figure incomes. the possibilities are intriguing. This 12 week training program originally started in January 2009 is available? in a canned recorded form for $1997. I have seen a fair portion of this package and to the extent of my abilities find it creatable, sharing more of the secrets of the high earners than some of other programs offer.
Wikipedia says; In economics and finance, arbitrage is the practice of taking advantage of a price differential between two or more markets. The Arbitrage Conspiracy course, taught by a pair of energetic Egypt French Canadians? Aymen and Emmanuel the course teaches the process of buying keyword targeted pay-per-click advertisements from Google, Yahoo and MSN, and selling the captured advertising leads to cost-per-action advertising networks, making offers requiring visitors to fill in contact information. This process is more commonly referred by other authorities as PPC to CPA.
A successful campaign for the beginner yields a 10% to 100% return on investment with a 1 month turn around time , established operators with high traffic histories can ngotiate slightly better returns as well as 1 or 2 week payment turnaround times.
The key to making enormous profits in their system’s formula is testing the performance of large numbers of offers using streamlined techniques employing various labor saving tools , and of course a large amount of operating capitol or credit. The lessons are geared to make students with virtually no technical background into experts in the fairly narrow set of skills the system requires. Their motto is Crank, Ramp and Bank.
The process to achieve their level of income involves trying all all CPA offers in a sort of random testing method. There’s no room in this system for being overly ethical, while not violating the law some of the offers they show as examples, like the Win a $500 gift certificate, just enter your email address offer, has fine print also requires completing 12 marketing offers and referring a friend who also must also complete the offers.
Postscript:
It would be unrealistic to expect all of their students, including outright novice, would come out ahead in the high risk-high reward approach being taught. Several complaints were posted on forums by members were were unable to get a refund which were limited to the first 30 days, the guarantee was your money back plus $500 if you were unable to make a profit. At least one complainant had produced the due diligence records required by the guarantee terms. Reportedly the membership forum’s “how much did you earn” survey showed 75% lost a considerable amount of money. The were some preliminary announcements of a new 12 week session to start in July 2009, couldn’t confirm this. Here are a couple of critical discussions of the program: Warrior Forum Review, The Truth about Aymen, arbitrageconspiracysucks.com, arbitrageconspiracydiary.
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Another course teaching PPC to CPA technique is CPA Ninja (Matt likes to call it The Baddest Assed CPA Course EVER), created by Matt Trainer and Marty Rozmanith this product sells fo $997. ( It is a canned series of informal broad brush lessons while the Arbitrage Conspiracy 12 week series was more of a class like setting with weekly assignments and live webinar sessions.) both of these programs suggest the option of testing cpa offers with direct ppc links, switching the winning offers to intermediate pages with higher google quality scores in order to lower ppc costs. The plans differ in the landing page design.
- While Arbitrage Conspiracy discusses using copy-paste i-frame code, a violation of rules google seems to tolerate, CPA Ninja describes the use of WordPress Direct BLOGs to supply quality landing pages without programming.
- While Arbitrage Conspiracy almost exclusively talks about using ppc traffic, CPA Ninja considers ppc the least desirable of 3 traffic sources, Matt citing Google in particular as a nightmare. User installed adware (evil stuff) providing url targeting cpv/ppv popup ads are Matt’s 2nd favorite source, his favorite traffic source are media buys “an unlimited traffic source” including banners, adsense like text insertions and offline TV, Radio and Print ads. Media buys start at $5000 but more commonly bought in $10,000 blocks. That calls for a steady hand.
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Annother, more sober look at the heady world of PPC marketing is provided by Gauher Chaudhry’s Pay Per Click Formula 2. He’s another Canadian, but sounds like a regular guy. In his more professional instructional style, he gives a thorough overview of the major PPC providers, as well as a quick look at a dozen other paid advertising providers, with insightful comments on each of them. This pachage covers a broader range of subjects than the previous packages described, he describes the various free traffic techniques in addition to PPC and other paid traffic, as well as describing a larger number of tools. While some of the others mentioned here as well as Gauher consider SpyFu an essential tool for quickly becoming competitive, Gauher’s magic bullet is TrafficRegenerator, a software service that carries the exit popup strategies to a new level, sending visitors to additional offers when it’s anticipated they are about to leave, this process can be repeated more than once, wringing out the maximum profit from each paid visit. His 18 modules containing close to 200 videos and ongoing webinars provide a solid foundation as well as advanced training in select areas. Produced roughly at the same time as the Arbitrage Conspiracy, Gauher contrasts his point of view to ‘others’ in the field more than once. His more conservative approach to CPA offer discovery suggests that 3 out of 10 offers tested will turn out to be winners.
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Eben Pagan who made his first internet fortune with his dating strategy courses taught by his psudonyme David De Angelo, offers seminars and coaching priced in $5k to $10k range, he recently made aviailable The Guru Mastermind Home Study Course, a set of live seminar recordings covering information product marketing selling for $2000. This program is now closed, but you can get a feel for his style and have a look at some lengthy program excerpt videos he has retained in the blog.
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