« Work Your Way Up to The Ground Floor with A “Get Paid To” Service | Home | High-end Training for the Well Funded Career Change »
Adwords Pay Per Click Marketing Tutorials
Posted: admin on Aug 15 | Educational Material Review, PPC Adwords, Site Monetizing Info
I just noticed that the original Commission Blueprint course this article talked about has been pulled from the market, presumeable to clear the road for Commission Blueprint II, a new more expensive cousse that’s really complementary to the firsrt version, relies on SEO techniques to secure free traffic, while the original course taught the management of PPC paid traffic.
A bit of background for those new to it. Google pay-Per-Click Adwords advertisement of Affiliate marketed products is the biggest single discussed online business approach, there are 1000 eBooks and tutorial packages on the subject, often written as the first information product of an adwords marketer expanding into new territory. Several factors have made adwords marketing a much tougher undertaking than it was 5 years ago. A careful, systamic approach explained by seasoned professionals is more than ever an essential for profitable marketing.
The single most useful resource for those new to adwords driven affiliate sites that I have encountered is Commission Blueprint, a video, ebook and template package made in 2008, selling for $97 that’s more useful than some >$1000 packages. Many find the ” looking over the expert’s shoulder” style of video tutorials, a real time saver and confidence builder. Offering detailed sober advice on the steps and numbers involved in making a working PPC-affiliate marketing business. No short lived get rich quick tricks, or blackhat stuff here. One demonstration included is a test case he sets up that loses money in a rather un-magical way, until fine tuning is applied. Besides the detailed keyword acquisition and tracking talk, he also gives some guidelines criteria for deciding whether to bail out of a campaign or keep on plugging, he also offers some basic advice on money management.
Commission Blueprint Sample Screen
The main thrust of the package is the careful tracking and analysis of keyword selections. You will learn that adwords advertising is not all about creatively writing 12 word ads., but rather is a demanding process requiring careful spread sheet numbers analysis. (If you could not bear balancing your checkbook several times a day, this adwords thing might not be your cup of tea.)
This package consists of:
- 17 bite sized videos, totaling 4 hours 40 minutes.
- 45 pages of supplemental pdf text pages
- 4 pre-made web page templates
Leaving the the basic education on adwords, site design and affiliates to other sources, he does briefly demonstrate the use of (in order of importance): marketsamurai.com, speedppc.com, Adwords editor, nameboy.com, Sedo.com, deleteddomains.com
An aside: The authors suggest that their biggest competition are the endless parade of adwords novices who try the game for a few weeks, lose their shirt, and move on to something easier.
——————-
Pay per click marketing seems to be these guys’ core skill. I have viewed 2 other products they have producted in much the same style:
SEM Blueprint A guide to becoming a Pay Per Click Management and Search Engine Marketing consultant. Building on the skills aquired in Commission Blueprint. He suggests the possibility of earning $10k per client, helping local brick and mortar businesses with their marketing efforts. Priced at $197, this 3 Hr., 10 Min. of video and supplemental material is not as great a value as Commission Blueprint, some new material on keywords, link building, etc is provided by a guest contributor Mike Hamby?. I suppose price is proportioned to the degree of specialization. The specific advice on finding clients, selling and pricing services and the example proposal and contract included are not commonplace information.
Niche Blueprint Their 3rd? product, is a from the ground up guide to creating and operating an ecommerce store. Instructional modules include Selecting a market, finding drop-shippers/wholesales, pricing, store site setup and operation. Source code for a an ecommerce site is included with the 5 1/2 hours of instructional videos and pdf documents. I have viewed most of the pachage it looks like a solid starter guide. Dave Hermonson contributes his ecommerce expertise to this product. Interoduced in Jan 2009, Niche Blueprint was re-released in March and is currently Sold Out again, you can go to the product page and sign up for re-release news.
Those with established ecommerce businesses or high volume brick and mortar store might benefit from advanced training programs, such as those offered by Stompernet. Their membership fee is, I believe $800/mo with additional conference and coaching costs. A 1 or 2 percent profit improvement may justify this training cost for established major players. Stompernet has a stunning library of instructional material available as well as a growing faculty of recognized experts.
Comments are closed
Comments are currently closed on this entry.